Small business owners often think branding is just a game for big business and companies with 6 figure marketing budgets, however this couldn’t be further from the truth. It might be hard to believe, but many established companies with large marketing teams, draw inspiration for their branding from small businesses, as they aim to appear friendly and in touch with the customer base.
Ask an entrepreneur or business owners about the power of branding and they’ll most likely swear by its importance, however they are often unable to articulate why it is so. Most understand the need to stand out from their competition; however branding is more than just leaflets and shiny website.
A successful brand is intangible, yet very real. Whether it’s innocent drinks with their brand message of a truly healthy drink which does good for the body, without contributing anything negative to it. Or Airbnb’s core brand message of being the platform for trip discovery, a consistent, well thought out brand message can establish your business in the minds of your current and potential consumers.
Your brand message should be something your company stands for and is held accountable to. Pick the right message and your customers will develop a sense of loyalty that goes far beyond your most recent discount or newest product feature. Your customer will choose you over your competition, when they consistently living your brand message and because of this, companies both large and small dedicate a significant amount of time and resources developing their brand.
Your businesses’ reputation will precede it and your brand message makes up part of your company’s reputation. Your customers will connect with you on an emotional level if you meet their basic expectations and are also able to communicate and live up to your brand message.
Here at MMK Media, we have helped several hundred small businesses develop, hone and craft a brand message which resonates with their customer base and sets them apart in their respective markets. Our brand development service is aimed at small to medium businesses who need a company identity. Here’s a company we helped.